HOW IT ALL HAPPENS
Warm The Children is a co-operative effort of a newspaper and the
communities it serves, acting alone or in partnership with a
local charity, which provides new winter clothing for the
children of needy families. Here's how it works.
Beginning in the fall each
year a newspaper asks its readers, with articles in the news
columns and "house ads," for monetary donations to the
newspaper's Warm The Children Fund. The money that
comes in is deposited in a local Warm The Children bank account, and is used
exclusively to buy new winter clothing for needy children in the
newspaper's community. None of the money is ever used for
The newspaper, acting alone
or in concert with its local charity partner, arranges with a
local social service agency or the local school system (teachers
and nurses are great resources), for it to provide names
and contact information of needy families. The newspaper and/or
the charity partner recruits volunteer shoppers from employee
ranks, and from the community (local service clubs and churches
can be a good source). These volunteer shoppers meet the
families at local stores (designated by the newspaper) and take
them shopping, spending (usually) $80 on each child.
Arrangements are made with
local stores for the volunteer shoppers to receive discounts off
regular price, and for the Warm The Children Fund to be billed for all purchases. The program is simple and
easy to administer, and has something for everybody. Mostly,
needy children get nice, new winter clothing (quite often its
the first new coat or pair of boots the child has ever
owned). The newspaper's image in the community can be enhanced
because it is using its resources to make good things happen.
People in the community benefit because, as volunteer shoppers,
they have a direct and immediate impact on making life a little
better for those in need.
Warm The Children, Inc.'s job is, first, to
help the local program get tax exempt status (desirable so that
donations are tax deductible). This is accomplished in one of
two ways: the sponsoring newspaper partners with a local
charity meaning, mainly, that the charitys EIN # goes on the
local Warm The Children bank
account. The second way is for a newspaper to start its own Warm
The Children non-profit tax exempt organization. The advantage
of this is maintenance of independence. The disadvantage is cost
and the time it takes to get IRS exempt recognition.
Either way, Warm The Children, Inc. is here
to help establish the program.
After the above is
accomplished, Warm The Children Inc.s job is to guide the newspaper (and its charity
partner, if there is one) in implementing the program. This
means providing the formula or recipe for making the program
work with the least cost and effort. It means training and
providing on-going support for all involved in the program be
they employees of the newspaper, the charity, or volunteers from
the community. It means licensing the newspaper (and charity
partner) to use its registered trademark (logo). For all this Warm The Children Inc. asks nothing in the way of a fee; any contribution is purely voluntary.
For more information contact
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