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Benefits and Support
Warm
The Children – "a newspaper’s perfect community relations
program"
It’s
perfect, first of all, because it provides new (not used!) winter clothing for
needy children in a newspaper’s hometown in a unique and efficient manner. In
the process a
Warm The Children program:
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Enhances a newspaper's image in the community
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Provides an opportunity to enhance advertiser relations (stores like
the idea of hundreds, even thousands of dollars, in 'plus' sales)
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Helps needy people who may not be eligible for help from another
source
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Gets
citizens of a community involved (as shoppers) in a partnership with
their newspaper, giving them an opportunity to help their neighbors
in a personal way
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Treats recipient families with dignity and respect (as customers of
the store)
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Costs next to nothing
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Is
easy to implement and administer (there’s lots of assistance from
Warm The Children, Inc.)
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Provides a
community with a help program in which all the money donated stays
in the community to assist local citizens-not a penny is used for
'administration' |
Warm
The Children’s
founder, Mack Stewart, is a retired newspaper publisher who started the program
at the Torrington CT Register-Citizen where he worked. He and his wife, Natalie
(who was Warm The Children coordinator in
Middletown CT in 1992-3) are devoting their lives to helping newspapers (and
their local charity partners, if there is one) implement and maintain the
program in the most efficient manner possible. Some of the things the Stewarts
provide are:
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A
detailed game plan for making a
Warm The Children
program work |
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Training for the person at the newspaper/charitable organization who
will serve as program coordinator
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Access to the Stewarts as a resource in answering questions and
solving problems
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Help
in getting an IRS tax exempt # on the local Warm The Children bank
account (enabling donors to make tax deductible contributions)
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Camera ready “house ads” asking readers for donations
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Copies of news stories and editorials about their programs from
other Warm The
Children
newspapers
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Help
(when needed) in establishing relations with stores
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Help
in establishing relationship with social service providers
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Help
in recruiting shoppers – especially from service clubs
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Warm
The Children
P.O. BOX 431
Higganum, CT 06441-0431
Telephone 860-345-4873 FAX: 860 345-3561
E-mail:
mack@warmthechildren.org |
[ Home ] [ About Us ] [ Program Description ] [ Benefits and Support ] [ FAQS ] [ Testimonials ] [ Contact Us ] [ Trade Press Articles ] [ Newspaper Articles ] [ Sponsors and Links ]
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